Monday, October 8, 2007

L&L Credit Reporting Agency and SL Capital Exchange

I have decided not to pursue this IPO any further on SL CapEx for several reasons that I will explain here. Note, that I have been thinking about these items for a while which is why I positioned the IPO process with both exchanges. Every platform does not fit every business model so I kept my options open with that in mind.

1. Investor Base
Of course with WSE being the first major stock exchange, not the first but the first major, the investor base is larger and with the inception of Ginko customers, it is more likely that more investors have the ability to invest through WSE than SL CapEx. SL CapEx is a little stifled over the Investor Allen issue and is not as viable as it can be if this was not a factor. While this is a fine setting for an established company, an IPO may not be as successful. I want the product to reach the maximum amount of people at once to make the database more fluid as early on as possible.

2. Equal Opportunity
My prospectus has been in the system for a few weeks now and waiting for deployment. I was told that there were other IPOs ahead of mine that were ready to launch before mine, when I knew that they weren't due to other issues. The most recent IPO was not in the system at all before mine was and was placed before mine because it is a JTF product. I have noticed that the only IPOs that get pushed are the ones with direct gain for Arbitrage Wise. We have seen this in the past failed IPOs and other failed attempts such as the Fantasy Football leagues and such. I do know that the purchase of AVIX was to find investors for JTF businesses and those that Arbitrage have stake in so everyone else pretty much is not the priority. This is his exchange and he has every right to do as he pleases, but I would rather have the LLCA IPO be in an unbiased realm.

3. Usability
WSE has deployed some awesome features that will make running LLCA close to easy. Starting from the beginning with these features will set the standard and not make me have to come back and play clean up later. Investor voting deployed from the portal allows the CEO to get the opinion of all its investors without having to hold meetings in everyone's times zones and worry about missing someone. Integrated financial analysis and financial reporting forms takes me about 15 minutes to gather those numbers rather than 1-2 days to fill out the GAPP compliant form so my paperwork time is cut dramatically allowing the focus to be on the product itself.

These factors have been on my list of considerations from day one of trying to deploy the product separate of LLBT. I have come to a conclusion about the share breakdown with regard to LLBT investors incompassing the changes made to the prospectus for the WSE model. The prospectus is the same minus a change in the share breakdown.

Total Shares = 5,000,000 Shares to IPO = 1,000,000 at $1.00/share

25% to IPO
25% to LNLBT Miles (representing LLBT shareholders and this alt will hold a spot on the board of directors acting as the voting proxy for LLBT shareholders in LLCA)
15% to Chairman of the Board (Lindsay Druart)
10% to CEO (Lindsay Druart acting CEO then to Mateo Infinity)
5% to CCO (Luke Birdbrain)
5% to CTO (Unoti Quonset)
5% to CFO (Undetermined)
5% to COO (Undetermined)
5% to LLCA Alt (Undetermined, that can be used to sell back to the public should the need arise)

Pay to C-level executive above and beyond special projects (i.e. system build by the CTO) will be made via dividends that will be paid monthly at 25% of that month's profit as long as it is above the $.01/share threshold. Dividends paid to LNLBT Miles will be distributed as a special recurring dividend to LLBT shareholders that is not subject to the LLBT dividend policy with regard to the current buyback. Undetermined positions granted shares will be held by the Chairman until those positions have been filled. Mateo Infinity will assume the CEO position at completion of IPO and system deployment and the President position will be retired.

This is what I have come up with so far. Please let me know what you think and I will make tweaks as needed. Thank you for all of your continued support in the L&L Brand.